Marshall Tech

Case Studies

Real engagements with real businesses. Every metric is verifiable, every outcome is specific. No hypotheticals, no inflated numbers. These case studies show exactly what was broken, what we did, and what changed.

True Protein
eCommerce / Health & FitnessAustralia

True Protein: CRM Rescue & Revenue Operations Rebuild

True Protein's CRM had broken workflows, unreliable pipeline reporting, and 48-hour lead response times. Marshall Tech completed a 3-week rescue sprint that rebuilt lifecycle stages, fixed automation with custom APIs, and restored accurate forecasting with significant operational cost reduction.

3x less

Manual handling

Significant reduction

Operational overhead

Forecasting restored

Pipeline accuracy

Read full case study
SportsBlock
Sports TechnologyAustralia

SportsBlock: Custom Platform Build & AI Integration

SportsBlock needed a fan engagement platform that could handle real-time sports data, AI-curated content, and social features at scale. Marshall Tech delivered the MVP in 6 weeks with a custom backend and Next.js frontend, then scaled to 50k+ monthly active users, all running on under $500/month in infrastructure.

5x faster

Time to MVP

87% reduction

Build cost

Scale achieved

Monthly active users

Read full case study
KIKOFF
Sports Technology / League ManagementAustralia

KIKOFF: Backend Overhaul & Multitenancy Platform Build

KIKOFF needed a complete backend overhaul and a scalable multitenancy platform for managing sports leagues, venues, and teams across multiple organisations. Marshall Tech provided fractional CTO services, overhauling the backend architecture and building a multitenancy product that allows rapid feature development and seamless organisation onboarding.

4x less

Systems in placement

Full platform

Platform coverage

Scalable architecture

Multitenancy

Read full case study
UNDR CTRL
Technology / SaaSAustralia

UNDR CTRL: Product Overhaul & Technology Rebuild

UNDR CTRL had a legacy product that was difficult to maintain and scale. Marshall Tech came in to overhaul the entire technology stack: backend rebuild, frontend modernisation, database migration, automation integration, and legacy system transition. The result was a modern, maintainable platform that could scale with the business.

Production-grade reliability

Platform stability

5x faster

Feature velocity

10x faster queries

Database performance

Read full case study
Adapt Health
Health TechnologyAustralia

Adapt Health: Fractional CTO & AI Integration

Adapt Health needed senior technical leadership to guide new product development and integrate AI and automation into their health technology platform. Marshall Tech provided fractional CTO services, architecting new features, building custom AI workflows, and establishing technical processes that allowed the team to scale efficiently.

Strategic direction

Technical leadership

40% admin time saved

AI integration

60% faster operations

Automation coverage

Read full case study