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Case Studies
Real engagements with real businesses. Every metric is verifiable, every outcome is specific. No hypotheticals, no inflated numbers. These case studies show exactly what was broken, what we did, and what changed.
True Protein: CRM Rescue & Revenue Operations Rebuild
True Protein's CRM had broken workflows, unreliable pipeline reporting, and 48-hour lead response times. Marshall Tech completed a 3-week rescue sprint that rebuilt lifecycle stages, fixed automation with custom APIs, and restored accurate forecasting with significant operational cost reduction.
3x less
Manual handling
Significant reduction
Operational overhead
Forecasting restored
Pipeline accuracy
SportsBlock: Custom Platform Build & AI Integration
SportsBlock needed a fan engagement platform that could handle real-time sports data, AI-curated content, and social features at scale. Marshall Tech delivered the MVP in 6 weeks with a custom backend and Next.js frontend, then scaled to 50k+ monthly active users, all running on under $500/month in infrastructure.
5x faster
Time to MVP
87% reduction
Build cost
Scale achieved
Monthly active users
KIKOFF: Backend Overhaul & Multitenancy Platform Build
KIKOFF needed a complete backend overhaul and a scalable multitenancy platform for managing sports leagues, venues, and teams across multiple organisations. Marshall Tech provided fractional CTO services, overhauling the backend architecture and building a multitenancy product that allows rapid feature development and seamless organisation onboarding.
4x less
Systems in placement
Full platform
Platform coverage
Scalable architecture
Multitenancy
UNDR CTRL: Simplifying the Platform & Bringing It In-House
UNDR CTRL needed a partner to help simplify their existing platform, build out some new features, and move away from their previous development provider. Marshall Tech worked closely with the team over several months to tidy up the codebase, ship new functionality, and hand over a cleaner, more manageable product.
Easier to maintain
Codebase
Product moving again
New features
Better value
Provider cost
Adapt Health: Fractional CTO & AI Integration
Adapt Health needed senior technical leadership to guide new product development and integrate AI and automation into their health technology platform. Marshall Tech provided fractional CTO services, architecting new features, building custom AI workflows, and establishing technical processes that allowed the team to scale efficiently.
Strategic direction
Technical leadership
40% admin time saved
AI integration
60% faster operations
Automation coverage
Related resources
Move from proof into the services, articles, and expert routes behind the work.
Expert
Nick Hugh
Nick Hugh, AI Expert & Fractional CTO at Marshall Tech, Sydney
Updated 9 Apr 2026
Open resourceCase study
Adapt Health: Fractional CTO & AI Integration
Adapt Health needed senior technical leadership to guide new product development and integrate AI and automation into their health technology platform. Marshall Tech provided fractional CTO services, architecting new features, building custom AI workflows, and establishing technical processes that allowed the team to scale efficiently.
Updated 26 Feb 2026
Open resourceInsight
RevOps Explained: What Revenue Operations Actually Means for Your Business
Revenue Operations (RevOps) aligns sales, marketing, and customer success under a single operational framework. The goal is eliminating data silos, automating handoffs, and creating a single source of truth for revenue metrics. Companies with mature RevOps see 10–20% faster revenue growth and 30% lower customer acquisition costs.
Updated 26 Feb 2026
Open resourceInsight
Platform Migration Checklist: How to Switch Without Downtime
A successful platform migration requires four phases: discovery (2 weeks), parallel build (4–8 weeks), controlled cutover (1 week), and stabilisation (2 weeks). The key to zero-downtime migration is running both systems in parallel, with a rollback plan at every stage. Most migration failures come from skipping the parallel phase.
Updated 26 Feb 2026
Open resourceInsight
AEO Explained: Answer Engine Optimisation for Business Websites
Answer Engine Optimisation (AEO) is the practice of structuring website content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) can extract, attribute, and cite your business accurately. Unlike traditional SEO which targets search rankings, AEO targets being the source that AI cites when answering questions about your industry.
Updated 26 Feb 2026
Open resourceInsight
Data Hygiene Guide: Getting Your Data AI-Ready
Data hygiene is the practice of ensuring your business data is accurate, consistent, complete, and accessible. It's the prerequisite for AI implementation, reliable automation, and trustworthy reporting. Businesses with poor data hygiene waste 20–30% of employee time on manual data wrangling and get unreliable results from any AI or automation tools they deploy.
Updated 26 Feb 2026
Open resource