Marshall Tech

Decision matrices without the sales pitch

Side-by-side comparisons for high-stakes tech decisions. Each matrix scores options on cost, risk, time-to-value, and team impact so you can see the trade-offs clearly.

Decision matrices are being published. Check back soon.

Related resources

Move from comparison tables into service detail, supporting articles, and proof.

Expert

Nick Hugh

Nick Hugh, Principal AI Engineer & Fractional CTO at Marshall Tech, Sydney

Updated 10 Aug 2026

Open resource

Case study

Adapt Health: Fractional CTO & AI Integration

Adapt Health needed senior technical leadership to guide new product development and integrate AI and automation into their health technology platform. Marshall Tech provided fractional CTO services, architecting new features, building custom AI workflows, and establishing technical processes that allowed the team to scale efficiently.

Updated 26 Feb 2026

Open resource

Insight

RevOps Explained: What Revenue Operations Actually Means for Your Business

Revenue Operations (RevOps) aligns sales, marketing, and customer success under a single operational framework. The goal is eliminating data silos, automating handoffs, and creating a single source of truth for revenue metrics. Companies with mature RevOps see 10–20% faster revenue growth and 30% lower customer acquisition costs.

Updated 10 Aug 2026

Open resource

Insight

Platform Migration Checklist: How to Switch Without Downtime

A successful platform migration requires four phases: discovery (2 weeks), parallel build (4–8 weeks), controlled cutover (1 week), and stabilisation (2 weeks). The key to zero-downtime migration is running both systems in parallel, with a rollback plan at every stage. Most migration failures come from skipping the parallel phase.

Updated 10 Aug 2026

Open resource

Insight

AEO Explained: Answer Engine Optimisation for Business Websites

Answer Engine Optimisation (AEO) is the practice of structuring website content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) can extract, attribute, and cite your business accurately. Unlike traditional SEO which targets search rankings, AEO targets being the source that AI cites when answering questions about your industry.

Updated 10 Aug 2026

Open resource

Insight

Data Hygiene Guide: Getting Your Data AI-Ready

Data hygiene is the practice of ensuring your business data is accurate, consistent, complete, and accessible. It's the prerequisite for AI implementation, reliable automation, and trustworthy reporting. Businesses with poor data hygiene waste 20–30% of employee time on manual data wrangling and get unreliable results from any AI systems or workflow automation tools they deploy.

Updated 10 Aug 2026

Open resource