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KIKOFF: Backend Overhaul & Multitenancy Platform Build
KIKOFF needed a complete backend overhaul and a scalable multitenancy platform for managing sports leagues, venues, and teams across multiple organisations. Marshall Tech provided fractional CTO services, overhauling the backend architecture and building a multitenancy product that allows rapid feature development and seamless organisation onboarding.
Systems in placement
4x less
Platform coverage
Full platform
Multitenancy
Scalable architecture
New sport onboarding
10x faster
01 — Challenge
The problem
KIKOFF was managing amateur sports leagues with spreadsheets and a patchwork of tools. Their existing backend couldn't scale, and they needed both strategic direction and hands-on development. The platform requirements changed frequently as they onboarded new sports and organisations, requiring an architecture that could support multiple tenants while evolving rapidly.
02 — Approach
The decision
Marshall Tech provided fractional CTO leadership, guiding technical strategy while simultaneously overhauling the backend. We rebuilt the tech stack with multitenancy at its core, enabling multiple organisations to operate on the same platform with complete data isolation. The new architecture allows new features and configuration changes through database updates rather than code deployments.
03 — Results
Measured outcomes
| Metric | Before | After | Impact |
|---|---|---|---|
| Systems in placement | Multiple fragmented tools | Unified platform | 4x less |
| Platform coverage | 0 (spreadsheets) | 25+ admin modules | Full platform |
| Multitenancy | Single organisation | Unlimited orgs supported | Scalable architecture |
| New sport onboarding | Months | Days | 10x faster |
05 — Stack
Technology used
“The backend overhaul transformed our platform. We went from a single-organisation tool to supporting unlimited leagues and organisations with complete data isolation.”
Founder
KIKOFF, KIKOFF
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