Marshall Tech
Health TechnologyAustralia

Adapt Health: Fractional CTO & AI Integration

Adapt Health needed senior technical leadership to guide new product development and integrate AI and automation into their health technology platform. Marshall Tech provided fractional CTO services, architecting new features, building custom AI workflows, and establishing technical processes that allowed the team to scale efficiently.

Technical leadership

Strategic direction

AI integration

40% admin time saved

Automation coverage

60% faster operations

Team capability

Reduced dependency

01 — Challenge

The problem

Adapt Health was growing rapidly but lacked senior technical leadership. They had ambitious product roadmap goals including AI-powered patient workflows and automated administrative processes, but no clear technical strategy or architecture. The development team needed direction, and the business needed someone who could translate product vision into technical execution.

02 — Approach

The decision

Marshall Tech embedded as fractional CTO on a 2-day per week basis. We provided strategic technical direction, reviewed architecture decisions, mentored the development team, and hands-on built the AI and automation features. This gave the business senior technical leadership at a fraction of the cost of a full-time hire, with immediate delivery of high-value features.

03 — Results

Measured outcomes

MetricBeforeAfterImpact
Technical leadershipNoneFractional CTO embeddedStrategic direction
AI integrationNot started3 AI workflows live40% admin time saved
Automation coverageManual processes5 workflows automated60% faster operations
Team capabilityJunior developersMentored, upskilledReduced dependency
Product velocityUnclear roadmapPrioritised, delivered3 features/month

05 — Stack

Technology used

Custom Backend APIsReactClaude AIPostgreSQLCustom Automation Endpoints
C
Having Nick as our fractional CTO transformed how we build product. The AI features he built saved our team hours every day, and his guidance gave us confidence in our technical decisions.

CEO

Adapt Health, Adapt Health

Facing a similar challenge?

Book a 30-minute discovery call to discuss your situation.

Get in touch

Last updated:

Related resources

Move from this proof set into the service mechanics, expert authority, and supporting content.

Expert

Nick Hugh

Nick Hugh, AI Expert & Fractional CTO at Marshall Tech, Sydney

Updated 9 Apr 2026

Open resource

Service

Workflows & Automation

Marshall Tech builds custom workflows, APIs, and automation for Australian businesses with manual handoffs, broken connectors, or duplicated data. We map the process, design the integration layer, and ship monitored automation that reduces admin load, improves reliability, and removes vendor lock-in from critical operations.

Updated 26 Feb 2026

Open resource

Insight

How to Estimate Automation ROI: A Practical Framework

Automation ROI is calculated by comparing the cost of automation (build + maintain) against the value of time saved, errors eliminated, and throughput gained. A well-scoped automation project typically pays for itself in 2–4 months. The key is targeting processes that are high-volume, rule-based, and currently handled by expensive human time.

Updated 26 Feb 2026

Open resource

Insight

Data Hygiene Guide: Getting Your Data AI-Ready

Data hygiene is the practice of ensuring your business data is accurate, consistent, complete, and accessible. It's the prerequisite for AI implementation, reliable automation, and trustworthy reporting. Businesses with poor data hygiene waste 20–30% of employee time on manual data wrangling and get unreliable results from any AI or automation tools they deploy.

Updated 26 Feb 2026

Open resource

Insight

AEO Explained: Answer Engine Optimisation for Business Websites

Answer Engine Optimisation (AEO) is the practice of structuring website content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) can extract, attribute, and cite your business accurately. Unlike traditional SEO which targets search rankings, AEO targets being the source that AI cites when answering questions about your industry.

Updated 26 Feb 2026

Open resource

Insight

Build vs Buy: A Decision Framework for Business Technology

Build when the capability is your competitive advantage, when no off-the-shelf solution fits your workflow, or when platform lock-in is an unacceptable risk. Buy when the function is commodity (accounting, email, project management), when time-to-value matters more than customisation, or when the vendor's R&D investment exceeds what you'd spend building. Most businesses should build 10–20% of their stack and buy the rest.

Updated 26 Feb 2026

Open resource