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Glossary
Plain-English definitions for operators. Each term is written to be extractable by answer engines: a short definition first, then deeper context and links into real implementation examples.
AEO
Answer Engine Optimisation (AEO) is the practice of structuring content so AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews) can extract, understand, and cite it. AEO prioritises factual density, structured data, and direct answers.
AI Agent
An AI agent is an autonomous software system that uses large language models to perceive its environment, make decisions, and take actions to achieve goals. Unlike chatbots, agents can execute multi-step workflows, use tools, and learn from feedback.
Automation ROI
Automation ROI measures the return on investment from workflow automation projects. Calculated by comparing time/cost savings against implementation costs, it typically considers labour hours saved, error reduction, and speed improvements.
CRM Rescue
CRM rescue is the process of diagnosing and fixing failed or underperforming CRM implementations. Common issues include poor data quality, low user adoption, broken integrations, and misaligned workflows that prevent the CRM from delivering expected ROI.
Fractional CTO
A fractional CTO is a part-time chief technology officer who provides senior technical leadership to businesses without the cost of a full-time executive hire. Typically engaged for 1-3 days per week, they set technology strategy, manage vendors, and guide development teams.
HubSpot
HubSpot is a CRM and marketing automation platform used by SMEs and mid-market businesses. It offers marketing, sales, and service hubs with native integrations, making it a popular choice for businesses wanting an all-in-one revenue platform.
ISR
Incremental Static Regeneration (ISR) is a Next.js feature that allows static pages to be updated after deployment without rebuilding the entire site. Pages regenerate in the background when requested after a specified revalidation period.
MCP
Model Context Protocol (MCP) is an open standard that enables AI models to connect securely with external data sources and tools. Developed by Anthropic, MCP provides a universal interface for AI applications to access business systems, databases, and APIs.
No-Code Platform
A no-code platform enables users to build applications, automations, and workflows using visual interfaces instead of traditional programming. Platforms like Xano, Webflow, and Make allow non-developers to create sophisticated business tools.
RevOps
Revenue Operations (RevOps) is the strategic integration of sales, marketing, and customer success operations to drive efficient revenue growth. It unifies data, processes, and technology across the customer lifecycle to eliminate silos and improve forecasting.
Tech Stack
A tech stack is the combination of technologies, platforms, and tools a business uses to build and run its operations. For SMEs, this typically includes CRM, accounting, ecommerce, communication, and automation tools that integrate together.
Xano
Xano is a no-code backend platform that enables developers and technical teams to build scalable APIs, databases, and business logic without writing server-side code. It's particularly suited for building custom applications and integrations.