Citizen developer
A citizen developer is someone outside the IT team who builds apps or automations with no-code and low-code tools.
What it means in practice
No-code suits prototypes and internal tools, and a customer-facing product usually moves to custom code once it has proven demand.
Marshall Tech helps teams decide which tools stay on no-code and which parts to rebuild as custom software.
Where this shows up in our work
We apply Citizen developer across these services when we build for Australian businesses.
See our services- Custom Software
- Workflow Overhauls
See it in practice
- UNDR CTRL: simplifying the platform and bringing it in-house
- AI agent
- Nick Hugh
- How to Estimate Automation ROI: A Practical Framework
- RevOps Explained: What Revenue Operations Actually Means for Your Business
- No-Code vs Custom Code: When to Choose Each in 2026
- MCP Explained: What Model Context Protocol Means for Your Business
- API-First Architecture: Why It Matters for Growing Businesses
- Build vs Buy: A Decision Framework for Business Technology
- Data Hygiene Guide: Getting Your Data AI-Ready
- Custom Software
- Workflow Overhauls
Ready to speak with our team?
Tell us what you want to fix and we will show you where this fits.
Book a call now