Platform rescue
A platform rescue is a focused project that repairs a broken CRM or business system where it stands, keeping the data and the tools the team already knows.
What it means in practice
CRMs degrade gradually, and shadow spreadsheets are the most reliable sign the team has stopped trusting the data.
Marshall Tech rescued True Protein's CRM in a three-week sprint, taking pipeline accuracy from about 40% to 98% and fixing 23 broken automations.
Where this shows up in our work
We apply Platform rescue across these services when we build for Australian businesses.
See our services- Tech stack optimisation
- Workflow Overhauls
See it in practice
- 5 Signs Your CRM Needs a Rescue
- RevOps Explained: What Revenue Operations Actually Means for Your Business
- True Protein: CRM rescue and revenue operations rebuild
- Platform Migration Checklist: How to Switch Without Downtime
- Nick Hugh
- On CRM platform rescue engagements
- On diagnosing broken CRM implementations
- On implementing Revenue Operations
- On common RevOps implementation mistakes
- Revenue operations (RevOps)
- Tech stack audit
- Workflow automation
Ready to speak with our team?
Tell us what you want to fix and we will show you where this fits.
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