.png&w=384&q=75){kind=small}
Custom Software & App Development
We design and build custom software applications from the ground up: web applications, mobile-responsive platforms, internal tools, and customer-facing products. Every build follows modern architecture principles with scalability, security, and maintainability built in from day one.
Why it matters
Off-the-shelf software forces your business to adapt to its limitations. Custom software adapts to your business. The difference between a good custom build and a bad one is architecture: proper foundations allow rapid iteration, while poor foundations create technical debt that compounds with every feature.
The solution
We handle the full development lifecycle: requirements gathering, architecture design, development, testing, deployment, and ongoing maintenance. Every project starts with a discovery phase that produces detailed specifications and a working prototype. We build using modern frameworks and cloud-native infrastructure, ensuring your application can scale as your business grows.
Results
Our custom builds have delivered 50% faster time-to-market compared to traditional agency builds, with 90% lower ongoing maintenance costs due to clean architecture and comprehensive documentation. Clients consistently report that our applications handle 10x their initial user projections without requiring re-architecture.
Best for
- Businesses with unique workflows that off-the-shelf software can't accommodate
- Companies ready to invest in a competitive advantage through technology
- Organisations needing internal tools that integrate with existing systems
- Startups building their core product with experienced technical guidance
Not for
- Businesses that can achieve their goals with existing SaaS products
- Companies wanting a quick landing page or brochure site
- Organisations without clear requirements or budget for custom development
Frequently Asked Questions
Web applications, mobile-responsive platforms, internal business tools, customer portals, dashboards, and data-driven applications. We specialise in applications that require custom business logic, integrations with existing systems, or unique user experiences.
Discovery and specification takes 2–3 weeks. MVP delivery takes 6–10 weeks depending on complexity. Full-featured applications take 12–20 weeks. We provide detailed timelines after the discovery phase.
We select the right stack for each project: React or Next.js for frontends, Node.js, Python, or Go for backends, PostgreSQL or MongoDB for databases, and AWS, Vercel, or Google Cloud for hosting. Technology choices are based on your requirements, not our preferences.
We offer ongoing support packages including hosting management, bug fixes, feature development, and performance monitoring. We also provide comprehensive handoff documentation if you prefer to bring maintenance in-house.
Discovery and specification: A$8,000–$15,000. MVP builds: A$30,000–$60,000. Full applications: A$60,000–$150,000+. All projects start with a fixed-price discovery phase before committing to the full build.
Sources
- McKinsey: Delivering Large-Scale IT Projects(accessed 2026-02-20)
Last updated: