Answer engine optimisation (AEO)
Answer engine optimisation is the practice of structuring a website so AI assistants such as ChatGPT, Gemini and Google AI Overviews cite it in their answers.
What it means in practice
Traditional SEO earns a ranking and AEO earns a citation, which matters now that AI models build answers from several sources.
Marshall Tech builds websites with direct answers, structured data and clear business details so they get cited accurately.
Where this shows up in our work
We apply Answer engine optimisation across these services when we build for Australian businesses.
See our services- High Performing Websites
- AI Delivery
See it in practice
- AEO Explained: Answer Engine Optimisation for Business Websites
- On Answer Engine Optimisation strategy
- High Performing Websites
- AI Delivery
- AI Readiness Assessment Checklist for Australian Businesses
- AI Agents Explained: What Australian Businesses Need to Know in 2026
- MCP Explained: What Model Context Protocol Means for Your Business
- Data Hygiene Guide: Getting Your Data AI-Ready
- AI Expert vs AI Consultant: What Is the Difference for Australian Businesses?
- SportsBlock: custom platform build and AI integration
- Adapt Health: fractional CTO and AI integration
- Nick Hugh
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