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“Treating RevOps as a technology project is the number one failure mode. Buying a RevOps platform without changing how teams work together just creates a more expensive version of the same problem. Start with process alignment, then automate.”
On common RevOps implementation mistakes
Nick Hugh
Founder, Principal AI Engineer & Fractional CTO, Marshall Tech
Nick Hugh, Principal AI Engineer & Fractional CTO at Marshall Tech, Sydney
Last updated:
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