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“Before you invest in AI, automation, or a new CRM, answer this: is your data clean enough to be useful? If your team maintains shadow spreadsheets, the answer is no. Fix data first, then automate.”
On data quality as a prerequisite for AI
Nick Hugh
Founder, AI Expert & Fractional CTO, Marshall Tech
Nick Hugh, AI Expert & Fractional CTO at Marshall Tech, Sydney
Last updated:
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