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Nick Hugh - Sydney
Selected work that made it to production.
I'm Nick Hugh, founder of Marshall Tech. This is a short cut of products I've built and shipped: AI systems, custom platforms, and interfaces used by real teams. Over six years that adds up to 40+ products, including SaaS with tens of thousands of users.
I treat AI systems and workflow automation as different tools. Models when language or judgment matter. Deterministic integrations when rules are enough.
For the commercial write-ups, see case studies, my expert profile, or AI consulting Australia.
Products worth opening
Pinksheep for AI agent operations, SportsBlock AI for community sports management at national scale, and Adapt Health for coaches and athletes. Each one shipped. None of these are concept decks.
Pinksheep
Platform - 2025
An AI-native operations platform that lets teams build, deploy, and manage autonomous agents from a single workspace. Built for companies ready to move past chat wrappers into real AI infrastructure.
pinksheep.aiSportsBlock AI
Sports Tech - 2025
A community sports management platform that scaled to 50k users in Australia, processes millions of dollars annually, and won Management Platform of the Year at the 2024 ANZ Sports Tech Awards.
chat.sportsblock.ioAdapt Health
Health Tech - 2025
A performance coaching platform connecting strength coaches with their athletes. Web dashboard for program design, mobile app for in-gym execution with live workout tracking and lock-screen controls.
app.adapthealth.io
Web design that serves the product
Front-facing work sits beside the product builds: the Pinksheep marketing site and Anitone on Shopify. The brief is clarity, not decoration.
Pinksheep
Web Design · 2025
Pinksheep AI website and front-facing landing page design, including scroll animation. Built to communicate the product's value clearly with a modern, dark aesthetic.
pinksheep.aiAnitone
Shopify Design · 2025
Shopify website for e-com business in the agriculture space. Bespoke theme design with custom product pages, animal category navigation, and supplier locator.
Common questions
- What is the Marshall Tech portfolio?
- The Marshall Tech portfolio is a selected set of products and platforms built by Nick Hugh, principal AI engineer and founder. It covers AI systems, custom software, and web design shipped for Australian and global clients, including Pinksheep, SportsBlock AI, and Adapt Health.
- Who built the projects on this portfolio?
- Nick Hugh, principal AI engineer, AI consultant, and fractional CTO at Marshall Tech in Sydney. He designs and ships production AI systems, custom platforms, and product interfaces. Workflow automation is used only when deterministic rules are the better tool than models.
- What outcomes are shown in the Marshall Tech portfolio?
- Named outcomes include SportsBlock AI scaling to 50k users in Australia, processing millions of dollars annually, and winning Management Platform of the Year at the 2024 ANZ Sports Tech Awards. Adapt Health's coach and athlete platform and Pinksheep's AI-native operations platform are also shown.
- How do I hire Marshall Tech after reviewing the portfolio?
- Book a fixed-scope discovery call. Most commercial engagements start with an AI consulting or tech diagnostic from A$5k, then move into principal AI engineer delivery. Start via the contact page or AI consulting Australia.
Ready to start something?
Book a discovery call. Most engagements start with a fixed-scope diagnostic, then move into build or fractional CTO support. Check pricing, AI consulting Sydney, or get in touch.
Last updated: . Source method: grounded in shipped Marshall Tech products, named client outcomes, and Nick Hugh's expert profile.