Marshall Tech

Explore Outdoor: bespoke online store and backend

Explore Outdoor launched as a new venture on a bespoke online store and backend Marshall Tech built, selling diesel heaters, generators and 12V gear with dispatch from Sydney and Melbourne.

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What we were brought in to fix

Ecommerce, outdoor and 12V gear, Australia

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The problem

Explore Outdoor was a new venture selling diesel heaters, inverter generators, driving lights and 12V switch panels to campers and vehicle owners. It needed a store that loads fast, ranks for product searches and handles orders from day one, with room to grow the range.

What we decided

Marshall Tech built a bespoke storefront and backend for Explore Outdoor, which gives the business full control of its product pages, search visibility and order handling as the range grows.

Technology used

Custom Storefront, Custom Backend, SEO-ready product pages

What changed after the work

Explore Outdoor results

  • Online store

    Before: New venture

    Live and tradingLaunched

  • Storefront

    Before: None

    Bespoke designOwned outright

  • Backend

    Before: None

    Custom builtReady to grow the range

From new venture to a live store

More client work

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