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ISR
Incremental Static Regeneration (ISR) is a Next.js feature that allows static pages to be updated after deployment without rebuilding the entire site. Pages regenerate in the background when requested after a specified revalidation period.
Usage context
This term is used across 0 Marshall Tech knowledge surfaces. Use the related resources below to move from the definition into proof, implementation detail, and commercial context.
Related resources
See this term used in guides, case studies, services, and decision support.
Case study
UNDR CTRL: Simplifying the Platform & Bringing It In-House
UNDR CTRL needed a partner to help simplify their existing platform, build out some new features, and move away from their previous development provider. Marshall Tech worked closely with the team over several months to tidy up the codebase, ship new functionality, and hand over a cleaner, more manageable product.
Updated 21 Mar 2026
Open resourceService
Custom Software & App Development
Marshall Tech builds production-grade custom software, web applications, and API-first platforms for businesses that need more than a brochure site or template tool. We design the backend, frontend, and infrastructure around your workflow so the product can launch quickly and scale without a rewrite.
Updated 26 Feb 2026
Open resourceInsight
No-Code vs Custom Code: When to Choose Each in 2026
Choose no-code for internal tools, MVPs, and workflows where speed-to-market matters more than customisation. Choose custom code when you need complex business logic, high performance, data control, or deep integrations. Most growing businesses use both: no-code for rapid prototyping and internal tools, custom code for customer-facing products.
Updated 26 Feb 2026
Open resourceInsight
MCP Explained: What Model Context Protocol Means for Your Business
Model Context Protocol (MCP) is an open standard that lets AI agents connect to external tools, databases, and APIs through a universal interface. Think of it as USB for AI: one protocol, any tool, any model. MCP eliminates vendor lock-in and enables businesses to build tool integrations once and use them across any AI platform.
Updated 26 Feb 2026
Open resourceInsight
API-First Architecture: Why It Matters for Growing Businesses
API-first architecture means designing your systems around APIs (application programming interfaces) before building user interfaces. This approach enables faster integration, easier AI adoption, better data flow between systems, and the flexibility to swap components without rebuilding everything. It's the foundation for scalable business technology.
Updated 26 Feb 2026
Open resourceInsight
Build vs Buy: A Decision Framework for Business Technology
Build when the capability is your competitive advantage, when no off-the-shelf solution fits your workflow, or when platform lock-in is an unacceptable risk. Buy when the function is commodity (accounting, email, project management), when time-to-value matters more than customisation, or when the vendor's R&D investment exceeds what you'd spend building. Most businesses should build 10–20% of their stack and buy the rest.
Updated 26 Feb 2026
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