Marshall Tech

AI Agents Explained: What Australian Businesses Need to Know in 2026

Nick Hugh8 min read
AI AgentAgentic AILLMAutomationMCP

AI agents are software systems that can plan, reason, and take actions to accomplish goals with minimal human supervision. Unlike chatbots, agents can use tools, access databases, call APIs, and chain multiple steps together. In 2026, they deliver real ROI in customer support, data processing, content workflows, and internal knowledge management.

If 2024 was the year of chatbots and 2025 was the year of copilots, 2026 is the year of agents. The distinction matters: a chatbot answers questions, a copilot suggests actions, and an agent takes actions. An agent can research a topic, draft a report, check it against your style guide, and publish it, with one prompt.

The architecture behind most AI agents is surprisingly simple: a large language model (the 'brain') connected to tools (APIs, databases, file systems) via a planning loop. The agent receives a goal, breaks it into steps, executes each step using available tools, observes the results, and adjusts its plan. This loop continues until the goal is met or the agent determines it needs human input.

Model Context Protocol (MCP) has emerged as the standard for connecting agents to tools. Think of MCP like USB for AI — a universal interface that lets any agent talk to any tool. This is important because it means you're not locked into a single AI provider. Your tools work with Claude, GPT, Gemini, or any MCP-compatible model.

Where agents deliver real ROI today: customer support (resolving 40–60% of tickets without human escalation), data processing (extracting, transforming, and loading data across systems), content workflows (research, drafting, and publishing with human review checkpoints), and internal knowledge management (answering employee questions by searching across all company documentation).

The limitations are real. Agents make mistakes, especially on multi-step tasks with ambiguous requirements. They need guardrails: spending limits, approval gates, rollback capabilities, and audit logs. The businesses getting the most value from agents treat them like junior employees — capable but requiring supervision and clear instructions.

Practical starting point: identify a workflow that's currently done by a skilled person following a repeatable process. If you can write a checklist for it, an agent can probably do 80% of it. Build the agent, add human review at critical checkpoints, and gradually expand its autonomy as trust builds.

Frequently Asked Questions

Yes. Chatbots respond to messages in a conversation. Agents plan and execute multi-step workflows: they can use tools, access databases, call APIs, make decisions, and take actions. A chatbot answers your question about shipping. An agent processes the return, updates the inventory, and emails the customer.

MCP is a standard protocol that connects AI agents to external tools and data sources. It works like USB for AI: a universal interface so any MCP-compatible model can use any MCP-compatible tool. This prevents vendor lock-in and enables building once, connecting to many agents.

Costs depend on the model used and task complexity. A typical customer support agent costs $0.01–$0.05 per resolution (vs $5–$15 for a human agent). Content generation agents cost $0.50–$2.00 per piece. Most businesses see 5–10x ROI within the first quarter when targeting the right use cases.

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