Vendor lock-in
Vendor lock-in is the cost and effort of leaving a software provider once your data, code or processes depend on its proprietary features.
What it means in practice
Lock-in shows up as price rises you can't refuse and features you can't get. Keeping business rules in your own code and data in open formats such as Postgres keeps the exit affordable.
Marshall Tech designs builds so each layer can be swapped on its own, and flags the provider features that would be expensive to leave before they're adopted.
Where this shows up in our work
We apply Vendor lock-in across these services when we build for Australian businesses.
See our services- Tech consultancy
- Tech stack optimisation
See it in practice
- Platform Migration Checklist: How to Switch Without Downtime
- Nick Hugh
- On zero-downtime platform migrations
- Tech stack
- AEO Explained: Answer Engine Optimisation for Business Websites
- 5 Signs Your CRM Needs a Rescue
- Fractional CTO vs Full-Time CTO: When to Choose Each
- Tech Stack Audit: How to Find $30k+ in Annual Savings
- What Is a Fractional CTO? A Complete Guide for Growing Businesses
- RevOps Explained: What Revenue Operations Actually Means for Your Business
- API-First Architecture: Why It Matters for Growing Businesses
- Build vs Buy: A Decision Framework for Business Technology
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