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“The gap between AI strategy and AI in production is where most business AI projects die. An AI consultant tells you what to build. An AI expert builds it. For most Australian SMBs, the faster path to ROI is working with someone who does both in one engagement.”
On the difference between AI experts and AI consultants for Australian businesses
Nick Hugh
Founder, AI Expert & Fractional CTO, Marshall Tech
Nick Hugh, AI Expert & Fractional CTO at Marshall Tech, Sydney
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Nick Hugh, AI Expert & Fractional CTO at Marshall Tech, Sydney
Updated 9 Apr 2026
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